With this growing trend, predictions, whether on sports, elections, entertainment, or any other topic, have now captured people's interest. Traditional forecasting has become outdated and generally leads to misjudged predictions. Hence, due to this prediction marketplace development came into existence. The popularity of prediction markets is changing the game of the online market and also increasing the probability of different outcomes. The prediction marketplace platform creates a dynamic environment for users & businesses where they can predict outcomes with accuracy. Not only providing forecasts on different events this is a secured engaging platform where businesses and users can also do the transaction at ease with security. Analytics shows that the prediction market industry in 2032 is going to hit a market size of up to $68 billion. Considering this scenario, let us understand why businesses must invest in prediction market development.